Crail Communications

Providing communications support to CEOs, marketers and crisis managers.

Hello. I’m Bonnie Crail, and I founded Crail Communications in 2007 following successful roles as a PR Director for The Ritz-Carlton Hotel Company, and as VP Marketing for Park City Mountain Resort, VP Marketing for K2 Corp., and EVP Marketing for Ocean Pacific Apparel Corp.

I help businesses and leaders to optimize profits and reputations by using the right words, the most effective communication strategies and the most impactful media and branding vehicles. Specialties include travel and hospitality, sports and recreation, wellness, real estate, restaurants, spas, tourism master developments and destination-building.

Services and Content Provided

• Complete Communication Plans and Strategies
• Crisis Communications, Post-Crisis Recovery Steps
• Critical Paths and PR for Openings, Renovations and Relaunches
• Brand/Positioning Manuals, Newsletters, Wordsmithing, Copywriting
• Content Creation, Op-Eds, Feature Articles, LinkedIn Text, CVs/Résumés
• Thought Leadership Content
• Executive Keynotes, Award Campaigns, Legacy Strategies

Successes

Here are some results I’ve produced:

• Launched three dozen new brands and global product lines, creating related marcomm plans and, as one example, resulting in $600 million in first-year product revenues.
• Secured first ever ESPN and MTV global TV programming and related six-figure rights revenues to support corporately branded content.
• Ran communications campaigns for four high-profile hotel GMs for the Hotels magazine annual Hotelier of the World award. All four candidates won in their respective years.
• Opened multiple luxury hotels, restaurants and spas, handling all external communications for same and securing numerous early wins including “Top New Hotel,” “Best New Restaurant in the USA,” and “#1 New Spa” – all leading to rapid revenue generation.
• Navigated major corporate crises for client companies and individuals. Successful cases have addressed lawsuits, harassment/HR claims, boycotts, protests, criminal complaints, discrimination, foreclosure, bankruptcy, public health issues and defamation by social media/influencers.

Clients
(prior or current, retainer or project basis)

The Ritz-Carlton: Dove Mountain, Dallas, Charlotte, Grand Cayman, Cleveland, San Francisco, Half Moon Bay, Los Angeles, Marina del Rey, Phoenix, Denver, Westchester, Moscow, Lake Las Vegas, Rancho Mirage, Santa Barbara (Bacara), Portland (pre-opening), Waikiki Residences, Dallas Residences, San Francisco Residences. Also: The Ritz-Carlton Destination Club, The Ritz-Carlton Honeymoon Concierge PR launch, the Prada Spa/Ritz-Carlton PR launch

Marriott/Renaissance: Indian Wells, Dallas, Anaheim, Hotels & Resorts-Pacific Coast of Mexico

Other Hospitality & Destinations: The Beverly Hills Hotel, La Quinta Resort & Club and PGA West, The New York Palace, The Langham Huntington, Cape Rey Carlsbad, Hilton Garden Inn-Carlsbad, Fearing’s Restaurant-Dallas, The City of Indian Wells, Park City Mountain Resort

About

I have B.A. and M.A. degrees from Arizona State University, post-graduate study experience at Oxford University and the University of Utah, and Harvard University training in Customer Relationship Management. I am a former Ritz-Carlton global Public Relations Director of the Year, winner of the national Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI), and a former pro bono board member and two-time elected president of the Surf Industry Manufacturers Association (SIMA).